At Providencia Consultores we take a holistic approach, combining crisis and community management with advanced technology. Our strategy integrates innovative solutions to address complex problems, strengthening organizational resilience and promoting community participation.
OUR
APPROACH
CRISIS
COMMUNITIES
We develop strategies and tactics to manage and mitigate the adverse impacts of unexpected events that affect the reputation, operation and relationship with stakeholders of our clients.
We accompany our clients in the mission-critical processes that transform their organizations.
These focus on rapid identification, evaluation and response to the crisis, which involves proactive information management, coupled with transparency, empathy and consistency in messages. We believe that anticipation and planning are critical, allowing the organization to effectively and efficiently address challenges, minimize potential damage, and facilitate a faster, more effective recovery.
HOW DO WE DO IT?
HOW DO WE DO IT?
01
Mapping
We identify and study stakeholders, their communication ecosystem, power and influence relationships, narratives and culture to anticipate scenarios.
02
Scenario simulation
We identify and simulate situations and train spokespersons with solid communication skills, able to convey key messages effectively and maintain public trust.
03
Contact with Stakeholders
Maintain an up-to-date list of key contacts, including regulatory authorities, customers, suppliers and other stakeholders, to ensure effective and timely communication.
04
Continuous assessment
We implement mechanisms to constantly evaluate the effectiveness of communication strategies and adjust them, as necessary, as the crisis evolves.
APPLIED TECHNOLOGY
We work to understand what the people who make up the social groups that revolve around our clients' activities think, feel and express.
We believe in the social appropriation of the causes of the organizations we work with as an asset that enhances the effectiveness of the organization and serves as a shield against misinformation.
HOW DO WE DO IT?
HOW DO WE DO IT?
01
Content
We generate and produce micro-segmented content that, with accessible and attractive language, increases engagement and makes success stories visible.
02
Platforms
We build and feed digital platforms for two-way communication between communities, stakeholders and different actors around our clients' activities.
03
Metrics
We monitor the conversation in real time, with measurements that allow us to track the progress of the strategy.
We merge technological innovation with human sensitivity, integrating our team's knowledge with advanced tools to understand emotions and speeches in real time, generating visual insights that support our decisions with solid data.
Our integration of Artificial Intelligence with human talent allows us to quickly adapt to changes in the environment, anticipating trends and proactively mitigating risks. This combination makes us leaders in the deep analysis of information, providing strategic and effective solutions to our clients.
HOW DO WE DO IT?
HOW DO WE DO IT?
01
Integration
Articulation of Artificial Intelligence (AI) with the human factor to understand feelings, narratives and discourses.
02
Conversation monitoring
AI tools to monitor the conversations we raise in real time.
03
Support in decision making
Metrics and data visualization for decision making.