We have developed a comprehensive communication method that includes both decision-making leaders and affected communities. Using in-depth analysis, we create strategies, effective communication channels and appropriate messages to promote constructive interaction between both parties.

OUR
METHOD

THE PROBLEM
When there is a discrepancy between the culture, identity, language and beliefs of the decision-making centers and the affected communities, one-way communication is generated, unable to understand and address the needs and concerns of both parties effectively.
GIVING WAY TO

MISINFORMATION

CRISIS
HOW DO WE DO IT?


THE SOLUTION
CLOSING THE GAP BY GENERATING SHARED KNOWLEDGE


THROUGH
LANGUAGE CODING
-Understand the purposes and needs of each party.
-Systematize narratives and values.
-Generate appropriate strategies, channels and messages.

01
Identify objectives
In an immersive way, the objectives, purposes and needs of the decision-making centers are identified.

02
Understand the community
Directly with the communities, we seek to understand their needs and desires by identifying leadership, narratives, channels and means of communication used.

03
Content development
Communication design to transmit information in a clear, relevant and timely manner to community members.

04
Generate new conversations
Encourage community participation to hear their opinions on the information presented.

05
Tracking and monitoring
Ensure the correct and continuous operation of the communication channels to carry out the proposed strategies.

06
Interpretation of information
Implementation of metrics and artificial intelligence technologies for the analysis of the information collected.

07
Support in decision making
Presentation of results and their interpretations for making decisions that will affect the communities.
THE METHOD
CREATING AN
UNDERSTANDING GAP

WHICH PRODUCES
DISTRUST
INSTABILITY
UNCERTAINTY