Presidency of the Republic of Colombia

During the presidential period 2018 - 2022, our founding partner, Alejandro Salas Pretelt, served as Advisor to the President and Head of Messages and Speeches. Within the framework of his duties, he responded to crises such as the Covid-19 pandemic, the terrorist attack against the General Francisco de Paula Santander Cadet School and the collapse at km 58 of the road to the plain, among multiple political, social and economic situations.

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The Prevention and Action program, the communication strategy to confront the pandemic that Salas designed together with Carlos Cortés, the then press secretary, was recognized by the WHO and the IDB as an outstanding example of communication at a global level.