Promociones Fantásticas

Leading company in the production and sale of plastic straws in Latin America and the Caribbean. Founded more than 30 years ago in Bogotá, Colombia, it is the largest producer and marketer of plastic straws in Latin America, with a presence in more than 20 countries.

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In a communication strategy that involved the media, government and specialized audiences, Providencia Consultores advised the company to face a global situation of transformation for the industry. Among the achievements, there was national government's withdrawal from imposing a tax on straws and the support of the communications strategy for a new oxo-biodegradable product launch.